Foot Locker x Adidas 

This offline brand activation featured a series of in-store events and an influencer event to promote the events across various Foot Locker branches in Israel, offering complimentary shoe decorating and engraving services for Adidas footwear. In collaboration with Act 3 through Gillie Lillie Marketing ( as part of my internship), I played a key role in helping setting up and supporting the events, ensuring a seamless and engaging experience for all participants. My responsibilities included welcoming and assisting participants throughout the day, fostering a vibrant and interactive atmosphere, and helping design personalised shoes for the attendees.

The success of the events led to the creation of 2,500 gift packages for distribution to Foot Locker stores. These packages were given to customers who purchased Adidas shoes, adding a special touch to their shopping experience. I was actively involved in sourcing the products and assembling the packages, ensuring each one was thoughtfully curated and high-quality.