University
I earned my Bachelor's Degree in Visual Merchandising and Branding from the University of the Arts London. This comprehensive program covered various aspects of marketing and branding, including the creation of brand spaces through window displays and store layouts. Our coursework primarily focused on developing store concept ideas for selected brands and integrating them into physical spaces.
Throughout the program, we delved into target market analysis, competitor research, campaign ideas, social media strategies, and bringing physical visuals to life. The samples included in this portfolio highlight key sections of my studies, from branding and marketing to visual store concepts.
Projects
Juicy Couture x Sophie TEA Art
The samples from this assignment showcase a selection of campaigns for a collaboration between Juicy Couture and Sophie TEA Art. Included are insights from my research and the final chosen campaign, offering a glimpse into the creative process and strategic thinking behind the project.
PRADA x SKY GARDEN
The samples from this assignment showcase a collaboration between PRADA and SKY GARDENS for the release of a "new collection." These samples include details of the planning of the space and the products to be featured, This collaboration aimed to create a unique and immersive experience, blending high fashion with a natural environment.
Dior x V&A
For my final project, I devised a concept for Dior to take over a space in the Victoria and Albert Museum, featuring a Middle Eastern theme inspired by their 2020 show in Morocco. The samples included in the portfolio showcase the final renders from the project, illustrating the store's visuals with the Middle Eastern theme.